Dogphonics

Kids who struggle to read feel confident in front of a dog. Dogs listen and don’t correct them when they make a mistake, making the child feel at ease. And children who read are proven to have more academic success.

So what if our four-legged friends could bring out the good in us in more ways than one?

Introducing the kid-to-canine reading programme: Pedigree Dogphonics. It’s a series of 5 books designed to be read to everyone’s non-judgmental best friend — dogs.

SHORTLIST
Cannes Lions – Industry Craft

SHORTLIST
Cannes Lions – Media

SILVER
MAD STARS – Design

BRONZE
Axis Awards — Image

BRONZE
Axis Awards — Publication & Magazine Design

FINALIST
Axis Awards — Direct Physical

BRONZE
Best Awards – Design Craft / Illustration

BRONZE
Best Awards – Editorial and Books

THE WORK
Campaign Brief – Intellectual Property & Products

THE WORK
Campaign Brief – Miscellaneous

THE WORK
Campaign Brief – Ambient / Guerilla